Understand
Start with the idea, the problem, the customer and the commercial objective. We get the messy version first.
Business Guidance System
An idea is not
a business. Yet.
Consilia BGS helps founders turn ideas, opportunities and business problems into clear decisions, practical plans and executable next steps.
01Clarify what matters
02Challenge assumptions
03Decide what happens next
BGS / NEW BUSINESSEXPLORING
BUSINESS READINESS
OpportunityDEFINED
CustomerEXPLORING
PropositionOPEN
Business modelOPEN
OperationsOPEN
LaunchOPEN
NEXT DECISION
Who will actually pay for this?
Define the first customer group before committing to product development.
→ VALIDATE CUSTOMERWhat is BGS?
A structured way to
work through a business.
Consilia is not a course and not a stack of generic templates. We work on the business you are actually trying to build, identify what is known, what is assumed and what needs to be decided next.
Challenge
Separate evidence from assumptions, pressure-test the model and surface the decisions that could change the business.
Build
Turn the decisions into a practical model, operating plan, priorities and the next set of actions.
Guide
Keep the work moving. Revisit what changes, solve new problems and make the next decision with better information.
Where are you now?
Start from where the business really is.
I have an idea.
You know what you want to create, but the business behind it is still unclear.
Start with the idea →I'm building something.
The work has started, but the model, market, structure or next stage needs attention.
Work through the gaps →I have a business problem.
An existing business is facing a new product, market, project or commercial decision.
Break down the problem →The Business Guidance System
One framework.
Different businesses.
BGS gives each engagement a consistent structure without forcing every founder into the same answer. Not every project needs every area, but the questions are visible from the start.
Opportunity
Problem, timing, context and why this might matter.
Customer
Who uses it, who pays and what they need.
Proposition
What is being offered and why it should win.
Model
Revenue, pricing, cost base and commercial logic.
Market
Competition, distribution, partnerships and demand.
Build
MVP, technology, suppliers and what must exist first.
Operations
People, workflow, delivery and dependencies.
Structure
Ownership, roles, commercial relationships and risk.
Capital
Cash needs, funding assumptions and readiness.
Launch
Pilot, first customers, milestones and next 90 days.
Sample business case
Building a market-intelligence
business for Kenyan SMEs.
An entrepreneur sees an opportunity: local business activity is fragmented and difficult for lenders, distributors and service providers to understand.
Illustrative example — not a live Consilia client project.Make local commercial activity more visible.
Who values that visibility enough to pay?
Gather → verify → guide.
Can reliable data be collected economically?
Interview anchor customers before building the platform.
Illustrative BGS workspace
KENYA / SME MARKET INTELLIGENCE
The workspace below shows how Consilia can make assumptions, risks and next actions visible. All metrics and names are sample data for demonstration purposes only.
SAMPLE BUSINESS CASE / KENYA
SAMPLE DATA
Business overview
Opportunity clarity78/100Promising
Customer evidence46/100Needs validation
Model readiness54/100Early stage
Verified local-business data can become a paid decision tool.
Lenders, distributors and service providers may value reliable, local SME intelligence if it improves targeting, underwriting or route planning.
Who has the strongest willingness to pay?
Do not build the collection platform first. Test the use case with prospective anchor customers and learn what information changes a real commercial decision.
→ INTERVIEW 10 PROSPECTIVE CUSTOMERSASSUMPTIONSTATUSPRIORITY
Customers will pay for verified local dataTESTHIGH
Field verification can scale economicallyTESTHIGH
A Nairobi pilot is narrow enough to learn quicklyLIKELYMEDIUM
How we work
Bring the messy version.
You do not need a polished pitch deck or a finished business plan. We start with what you actually know and what is still unresolved.
Bring us the idea or problem.
Tell us what you are trying to build, what has happened so far and where you are stuck.
We map the business.
We identify the assumptions, gaps, dependencies and decisions that matter most.
We work through it with you.
Your customer, model, numbers, structure, risks, market and next move — not generic theory.
You leave knowing what happens next.
The objective is clarity, decisions and executable actions, not another presentation.
Built by people who build businesses
Experience should make the next decision better.
Consilia is shaped by practical venture-building experience: developing ideas, structuring companies, solving operating problems, working with partners and moving projects towards launch.
We cannot remove uncertainty from entrepreneurship. We can help make it visible, structured and easier to act on.
Start with the idea
You do not need to prepare anything impressive.
A paragraph is enough. Tell us what you are thinking about building, where you are now and what feels unclear.
ENQUIRYUse the secure form to contact Consilia BGS.